The most profitable E-commerce season is getting close. The holidays this year are expected to break another record in revenue, but we should not forget how demanding it will be for some sellers. We would like to help you to prepare for the holidays, so below you can find a few tips and dates to stay on top of it.
Important dates
The holiday season on Walmart starts on November 1st and lasts until December 31st. Here are the dates you need to be aware of during this period:
- November 23rd: Thanksgiving Eve
- November 24th: Thanksgiving Day
- November 25th: Black Friday
- November 28th: Cyber Monday
- December 18th: First Day of Hanukkah
- Christmas
Make sure to add those dates to your calendar!
Demanded product categories
There are specific product categories that are searched for more often during the holiday season. Here’s a short list of the most popular ones:
- Toys & Games
- Pet Supplies
- Electronics
- Apparel
Even though these products are popular throughout the entire year, they become even more profitable in the last quarter. You may consider expanding your product catalog if you haven’t already.
You can find more tips and information on Walmart’s guide for Holiday Season.