E-Commerce News – March 2021


The Disappearing Amazon Resellers

Amazon conceived the marketplace to bring brands it couldn’t convince to sell onto the site. Thus, for years most of the sellers were large resellers with tens of thousands of products. However, increased competition and brands going direct has eroded this opportunity.

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75% of New Sellers on Amazon Are From China

China-based sellers represented 75% of new sellers on Amazon in January. A significant increase from 47% in the previous year. While this hasn’t yet impacted the GMV market share – domestic sellers are responsible for most of the total sales – it is a trend that has been accelerating for years.

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Walmart Pro Seller Badge

Launched in late 2020, the Walmart Pro Seller badge is a new way for sellers to build customer trust and drive conversion. The program is still in its pilot stage, and only selected sellers– who meet strict quality criteria— are eligible.

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Walmart Marketplace New-Seller Savings

If for some reason you were hesitating to apply to be a seller on Walmart.com, this is the perfect time to take this step. Walmart Marketplace is running a limited-time promotion called New-Seller Savings. This grants all new sellers 0% commission fees for 30 days on Walmart.com. But hurry! The deadline to submit an application is March 31, and approved sellers must go live by May 1 to qualify for 0% commission on 30 days of sales.

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Google introduces the repricer tool

Google has introduced a pricing rules tool, which allows sellers to manage product pricing on Buy on Google. The repricer can automatically adjust your prices to help you to compete with other sellers – driving visibility and sales.

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