Walmart Sponsored Products Ads

After a successful Walmart onboarding and product set up sellers often ask for a way to advertise their merchandise on the marketplace. For a long time, 3rd party sellers did not have any option which could help them successfully promote their products on the website. With the Walmart Connect platform and Sponsored Products ads, it is now available for approved e-commerce sellers. Below you can find the most important information about Walmart Sponsored Products ads and advertising on Walmart.

Walmart Sponsored Products Ads is a feature designed to increase sales and help your listings reach millions of customers. There are a few ways sellers can advertise on Walmart, each increasing discoverability of specific products that customers are looking for. The fee structure is cost-per-click, so you pay only for actual organic traffic that you receive. Here are the three types of ads that your items will benefit from on Sponsored Products program:

Ways of advertising with Walmart Sponsored Products Ads

Buy Box

Highlight your product in a premium, high-visibility placement on item pages for similar products.

Highlight your product on results and item pages for similar or relevant products.

Search in-grid

Highlight your product on the first page of results when customers search-relevant keywords.

You can activate two types of campaigns depending on your digital advertising experience. Manual campaigns allow for advanced management. However, it is recommended for sellers who already know how to work with SEO. If you are new to this subject, you can select the option of the automatic campaign with less control and a minimum effort to put your ads in the right place. Additionally, Walmart Sponsored Products Ads was recently merged with Walmart Seller Center for easier and faster management.

To join this program, be sure to check the eligibility requirements and then apply for Walmart connect through this form. Also, if you are planning to advertise on Walmart and have any questions, contact our support team ( or let us know in the comment section below.

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