Amazon takes another step to improve customer experience with a new warning label that flags “frequently returned” items. This label will be visible to consumers on the product page and is aimed at reducing the number of returns and helping buyers avoid low-quality or misleading products. Although the label has already appeared on a few third-party listings fulfilled by Amazon, it is not yet clear when it will be widely available or if it will be rolled out globally.
This move follows Amazon’s recent public display of the number of units sold for a product, which provides buyers with more information to make informed purchasing decisions. Amazon’s efforts to provide more transparency and information to buyers are part of its ongoing commitment to improving the customer experience.
A new warning label is a helpful tool for buyers to avoid frequently returned items and make better purchasing decisions. As a result, sellers may also benefit from reduced return rates and increased customer satisfaction. The impact of this new label remains to be seen, but it is a positive step toward improving the customer experience on Amazon’s platform.