Amazon has introduced Inspire, a new app designed to give users a unique way to discover and explore products, as well as shop seamlessly from content created by other customers, influencers, and brands. The app, referred to as an “in-app shopping experience,” allows customers to find inspiration, browse products, and purchase directly from their favorite influencers and brands.
Inspire also allows creators to earn money through the Amazon Influencer Program when users make purchases based on their content. To create content for the app, customers can submit product reviews, Amazon Influencers can share photos and videos from their storefronts, and brands that are enrolled in Brand Registry with an active Brand Store can post qualifying photos to appear in Inspire. The app will personalize feeds using customer interests and engagement to provide “shoppable content,” allowing users to shop in real time on Amazon.
Inspire will be initially available to a select group of US customers in early December, with plans to expand its availability to all US customers in the near future. Amazon intends to enhance the app’s features, including more shoppable options, in-app functionality, and additional content, to create an engaging shopping experience for customers.