The most commonly used Amazon Acronyms

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The most commonly used Amazon Acronyms

To help out with many questions and requests, we have compiled a list of the most common Amazon acronyms used by sellers and e-commerce experts. Even if you don’t sell on Amazon, knowing some of these general e-commerce phrases can be helpful in understanding the industry.

1P – Vendor Central3P – Seller Central
3PL – 3rd Party LogisticsACOS – Advertising Cost of Sales (ad spend/ad revenue)
ACPC – Average Cost Per ClickASIN – Amazon Standard Identification Number
BSR – Best Sellers RankBTB (B2B) – Business to Business
CB – ChargebackCC – Customs Clearance
FC – Fulfilment CenterCLR– Category Listings Report
COA – Cost Per Action (Spend/Total Units Sold)COGS – Cost of Goods Sold
CPC – Cost Per ClickCTA – Call to Action
CTR – Click Through Rate (Click + Impressions = CTR)DS -Dropshipping
DSP – Video Ads are powered by Amazon DSPDTC – Direct to Consumer
DCM – Display Child ModelDPM – Display Parent Model
EAN – European Article NumberEFN – European Fulfillment Network
ETC – Estimated Time of CompletionFBA – Fulfillment By Amazon
FBM – Fulfilment By MerchantFFP – Frustration-Free Packaging
FNSKU – Fulfillment Network Stock Keeping UnitGS1 – Global System of Supply Chain Standards
GTIN – General Trade Item NumberIPI – Inventory Performance index
KPI – Key Performance IndicatorMAP – Minimum Advertised Price
MFN – Merchant Fulfilled NetworkMKL – Master Keyword List
MoM – Month over MonthMSDS – Material Safety Data Sheet
MWS – Marketplace Web ServicesNARF – North American Remote Fulfillment
OA – Online ArbitrageOOS – Out of Stock
OTC – Over-The-CounterOTP – One-Time Password
PDP – Product Detail PagePL – Private Label
PO – Purchase OrderPOC – Point of Contact
PPC – Pay-Per-ClickRA – Retail Arbitrage
ROAS – Return on Advertising Spend – Total Sales/Total ad SpendSAS – Strategic Account Services
SB – Sponsored Brands (advertising)SC – Seller Central
SD – Sponsored Display (advertising)SOS – Safety Data Sheet
SEO – Search Engine OptimizationsSKU – Stock Keeping Unit
SOP – Standard Operating ProceduresSP – Sponsored Products (advertising)
TACOS – Total Advertising Cost Of Sales (ad spend/total revenue x100)UPC – Universal Product Code
USPTO – United States Patent & Trademark OfficeVA – Virtual Assistant
VC – Vendor CentralWFS – Walmart Fulfillment Services
WL– White LabelWPI – Wholesale Product Investments Spreadsheet
WS – WholesaleYoY – Year over Year

We welcome suggestions for this list – please let us know in the comments section below or contact our support team ( if you spot any mistakes or have new commonly used Amazon acronyms to share.

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