Shopify and Shopify Plus Comparison

Anyone having basic e-commerce knowledge heard about Shopify. Currently, it is one of the leading online shopping platforms that, to some degree, change the rules of e-commerce. In its basic form, it is a tool designed for small and medium sellers, so to fulfill the demand and keep up with the growth, Shopify needed to introduce new solutions for more prominent companies. One such solution is Shopify Plus.

On this website, you can find information about all Shopify plans. Below we break down this information focusing on the differences between the core Shopify and Shopify Plus.

1. Pricing

The core Shopify plans have a flat monthly fee ($29/mo for Basic Shopify, $79/mo Shopify, and $299/mo for Advanced Shopify), and Shopify Plus starts at $2,000 per month on an annual term. And this is the lowest you can pay. If you make over $800,000 in sales, you move to a platform fee of 0.25% for each sales transaction. The cost is capped at $40,000 monthly for $16 million in monthly sales.

2. Support

Shopify offers support via phone, email, or live chat. You can also hire a Shopify Expert if you need such a service. Shopify Plus subscribers, on the other hand, get much more. From 24/7 support through the merchant success program to the Facebook invite-only group. Here are all the support programs available for Shopify Plus members:

3. B2B on Shopify

Shopify Plus gives access to wholesale channels. It’s a separate, password-protected storefront that works as an extension to an online store. It can be based on the same catalog of products but with different prices and wholesale-only products. You can manage the online store and wholesale channel on the same account and admin panel.

4. Specialized apps and channels

Additionally, Shopify Plus users have access to these exclusive apps which are not available to regular Shopify users:

  • Wholesale channel – see above paragraph.
  • Launchpad – an app for scheduling and automating events.
  • Script Editor – customization of cart and checkout experience.
  • Bulk Account Inviter – an app that allows bulk inviting customers to activate an account.
  • Transporter – an app for migrating online stores from different platforms to Shopify Plus.

5. Staff accounts

The Basic Shopify plan allows you to create up to two staff accounts. You can expand this number to 15 accounts with the Advanced Shopify plan. Shopify Plus lifts these confines completely. There’s an unlimited number of staff accounts with additional permission settings.

6. Integrating custom apps

Shopify Plus also provides more API resources, such as access to Gift Card, which is an alternative payment method, Multipass for redirecting website visitors to the Shopify store, or User for managing staff accounts.

7. Organization admin

In addition to standard admin settings, Shopify Plus gives access to tools on an organizational level. This allows for making changes in the settings of multiple stores at once.


These are the most important differences between core Shopify and Shopify Plus. So, to summarize, let’s consider who should upgrade to Shopify Plus.

Shopify Plus is a robust platform with a lot of flexibility and support, but it comes with enterprise-level pricing and might need some time to understand all of its capabilities. It is definitely an option directed to companies that are making a lot of revenue, has big product catalogs, and a few employees. Most e-commerce sellers can stick to core Shopify as there are more than enough features to run a successful online store.

You can read more about Shopify Plus on this page.

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